A NAME WITH PIZZAZZ

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Look around at all those businesses screaming for your attention. Which catches your eye? Which isn’t even a blip on your radar?

According to several sources, we get exposed to anywhere from 1500 to 4000 marketing messages every day. That’s a ton of businesses competing for your hard-earned dollar. Which brings me to business names. I believe there are few decisions as important as coming up with a business name. It tells the world who you are, what you represent and how you want to be seen. As they say, you only have seven seconds to make a strong first impression. This couldn’t be more true as most businesses are forever stuck with their first name – for better or worse.

One place that gets it right is PIZZAZZ, a pizza stall that I passed by after a soccer match in Sembawang, Singapore. One word. Simple, catchy, memorable and relevant. Next time I’m in the neighbourhood, and craving for a hot slice, guess which name will pop up first.

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Life…2000 years ago

It was my 6th grade history class where I first learnt about Pompeii. An ancient Roman city that was completely buried under the volcanic ash of Mount Vesuvius in 79 A.D. – nearly 2000 years ago. I never forgot that image which captured the imagination of my impressionable young mind. The image of a volcano suddenly erupting, roaring rapids of lava charring everything in its path and leaving nothing but a black carpet of rubble in its wake. And that picture never left.

Experiencing a monumental event within the pages of a textbook is one thing, but experiencing it in person is quite another. And I finally had this chance to see, touch, smell and feel Pompeii last week. While I expected to be moved by a 2000 year old display of Mother Nature’s wrath, I came away with a different impression.

With much of the ancient city still intact, Pompeii’s remains provided a window into how people lived their everyday lives back then. There were facilities like amphitheatres, places of worship, spa, swimming pool, fitness centre, restaurants with wood fired ovens, watering holes and a red light district to feed the mind, body and spirit. Imagining rows of vibrant streets alive with song, dance, tears, laughter and chatter; I realized they were not much different from people today.

Now I have another picture that will never leave.

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Random quote

On the way to work the other day, I passed by this pretty funny quote about alcohol on a signboard outside of a liquor shop.

“In victory, we deserve it. In defeat, we need it.”

Beauty in chaos

Hong Kong. A city of contrasts.  Where traditional meets modern, high rise rubs shoulders with low rise, and East marries West. A place to get lost and found, and lost again.

Wandering around the city, exploring its nook and crannies, there always seems to be an invisible force at work. Walking past a skyscraper, a florist without a cash register, an old school barber shop, a glitzy department store and one of the city’s last remaining dai pai dung (open air food stall) on the same block – it beckons and pushes you further. Succumbing to it, you can’t help but to continue on  to see what lies around the corner. And returning back to the same place you started reveals more discoveries.

Below are a few random shots that attempt to capture a speck of the intricacies and nuances of Hong Kong.

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